One of the most important decisions a start up makes is what tasks to keep in-house and what to outsource. When it comes to the broad scope of branding and marketing, do you know when it’s time to outsource some of the work? Consider these scenarios.
Your skill set has reached its limit.
If you’re involved in a start up, you obviously have a multifaceted range of talents. But let’s face it: you can’t be great at everything. W. BRADFORD can supplement your expertise, manage the ever-growing list of marketing tasks, and allow you and your team to focus on what you do best.
You could benefit from a team approach (since you don’t have one yet).
W. BRADFORD works alongside your marketing department. While you remain in control of the overall strategy and prioritize projects, the day-to-day management is handled outside your office. We review your product or service, company history and goals and then compile a plan for campaigns, including content and timelines. We pay close attention to product releases, updates, events and news, evaluate analytics reports, and then customize recommendations to ensure your goals are met.
If you want to maximize your marketing efforts but keep your calendar free and your payroll lean, let’s talk about how we can work to make that happen.
You want to utilize cutting-edge best practices.
Core marketing principles are timeless, but execution strategies are constantly changing. Our team has over 75 years of experience testing strategies and tactics. The result? A scope of best practices for content development and placement. We use this depth of internal knowledge to help our clients figure out how to best spend their marketing dollars.
Often, we start with a digital strategy, incorporating short- and long-term ideas for network recommendations as well as online campaigns for blog content, social media and unconventional channels to surprise your audience. An initial investment in strategy can ensure you have a long-term plan in place. Even if you are able to execute the initial steps in the early days, once business grows, we can step in and take over without skipping a beat.
You need a network.
Every business has a list of preferred vendors. W. BRADFORD has established relationships with journalists, social media influencers, industry associations, and other key people — as well as a top-notch freelancers. If you want to get access to a network quickly, working with our agency can save you a lot of evenings shaking hands at networking events and scrolling through LinkedIn.
You need help with a big project but not a full-time hire.
Maybe you need an initial push to launch your startup, or a few design assets, or a small outreach campaign, but you don’t need a full-time person to marketing. You can hire us for a project or campaign, which offers you the flexibility with staffing.
You want to ramp up your marketing efforts quickly.
The startup world is very fluid. Maybe you received some new funding or you had a better-than-expected finish to your year — or you just know that a small push in a key area will put your company in the black. Hiring an agency is a great way to amp up marketing efforts without having to find, hire, and train a marketing department.
Let us lend a helping hand…
We know all too well the challenges of starting a business. The good news for you? Help is on the way. Contact us today, and let’s stabilize, scale and grow your business.